Labrada products are developed using an internal research team and by working with food scientists to ensure quality. Lee and his staff sample products in the making, and there is a particular emphasis on taste. The Labrada bars and shakes have recently won the Gold Medal for Taste from the American Tasting Institute and the NNFA People's Choice Award. Lee seals his products with his personal guarantee, and this trust between Lee and his customers has quickly established his brand as one of the most trusted names in sports nutrition.
Humm Foods, the creator of LÄRABAR, firmly believes that the foundation of a healthy mind, body and spirit is derived from what you eat. And what you eat is healthiest and most satisfying when it's in a whole, natural state.